Commission guidelines on transparency obligations for providers and deployers of certain AI systems

The European Commission has published guidelines to assist providers and deployers of artificial intelligence (AI) systems in meeting the AI Act's transparency obligations, which start to apply on 2 August 2026. Transparency obligations will help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation. The guidelines clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labelling of AI-generated content. Under the AI Act, AI providers will have to design AI systems to inform users when they are directly interacting with an AI and they will have to add machine-readable