Transparency obligations will help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation. The guidelines clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labelling of AI-generated content.
Under the AI Act, AI providers will have to design AI systems to inform users when they are directly interacting with an AI and they will have to add machine-readable marks to enable the detection of AI-generated or manipulated content.
Deployers will also have to inform people when they are exposed to deep fakes, to AI-generated content on matters of public interests without human review or editorial control, and to emotion recognition or biometric categorisation systems.
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Excerpt from the official page. The original is authoritative.