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EC AI Act & Regulation · EU-wide · 10 Jun 2026 · Guidance

Commission publishes Code of Practice on marking and labelling AI-generated content

AI-generated summary

The European Commission published a voluntary Code of Practice on marking and labelling AI-generated content to help providers and deployers of generative AI systems meet transparency obligations under the AI Act starting 2 August 2026. From that date, the AI Act requires clear labelling of deepfakes and AI-generated or AI-manipulated text on matters of public interest, and users must be informed when interacting with interactive AI systems like chatbots. These requirements aim to help people recognize AI-generated or altered content and reduce deception and manipulation risks.

From EC AI Act & Regulation

The Code is voluntary and sets out practical steps to help providers and deployers of generative artificial intelligence (AI) systems meet the AI Act transparency obligations that will apply from 2 August 2026.

From that date, the AI Act will require clear labelling in key cases. Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled. Users must also be informed when they are interacting with an interactive AI system, such as a chatbot. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation.

Read the press release and find more information:

Excerpt from the official page. The original is authoritative.